Welcome to my writing portfolio! Keep scrolling to view samples of my work, including published articles, blog posts and website copywriting projects. My primary writing niches include digital marketing, blogging, freelance writing, health, wellness, beauty, and lifestyle. Don't see your niche below? Reach out so we can discuss your content needs!
For this large-scale website copywriting project, the client wanted an extensive knowledge portal that would serve as an encyclopedic-scale resource about women's hair loss. I created the copy wireframe, structure, and format of the entire project. 30 web pages and 40,000 words later, the Daniel Alain Knowledge portal was brought to life. This project required extensive medical and scientific research, while artfully balancing an empathetic, education tone that was informative, helpful, and empowering.
My happy client Daniel Alain wanted fresh new copy for the launch of their new site and product line. The clients wanted strategic, persona-driven, targeted copy that matched the aesthetic of their brand imagery and innovative product line.
The final result is 27 pages of active, engaging, articulate website copy driving home their brand message, the core UVPs of their products, and authoritative positioning as the leading authority of the hair beauty and science niche.