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Hello and welcome! Ready to grow your biz? Scour the blog to find helpful business blogging tips, freelance advice, personal growth guides, and lifestyle content! 

I'm Christina Lyon, a coffee sipping, piano playing, beach loving, word-obsessed freelance writer and musician. I'm on fire for helping freelance writers get paid and small biz owners succeed online. When I'm not reading or writing, I play music and explore the beaches and wild trails along the California coast.

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A woman sits at a cafe working in this feature photo of what to do after landing your first freelance writing client.

You landed your first freelance writing client! Pop the bubbly and blast the confetti canon, because you’re going places! It’s no secret you’ve worked hard, and this is a huge accomplishment and milestone in your freelance writing career.  Your excitement might be short-lived when reality sinks in. You worked your tail off to land your […]

A woman works at a desk on what to put in your freelance writing portfolio.

Are you a beginner writer and stumped on what to put in your writing portfolio? I’m sharing 6 tips to help you showcase your writing, stand out, land clients, and get paid to write! Ok, so you want to be a freelance writer, but you’ve got zero cred to your name. Am I right? Friend, […]

A cover image of a woman working at a desk on website analytics, finding out what is SEO, and how it helps small business.

Search engine optimization is a powerful tool to improve your website’s ranking and attract more visitors to your site. Have you ever written a stellar piece of content, hit publish, fired away on your social channels to promote it, and then… literally. nothing. happens? Been there, friend! If this sounds familiar to you, it’s time […]

A woman writes in a journal in this feature photo for my guide to freelance writing tips for beginners.

Ready to start freelance writing? Learn how to write a business plan, craft a standout pitch, land your first client, and get paid with these freelance writing tips for beginners! You’re here because you decided to take the leap and become a freelance writer. Congrats! You’re joining a rapidly growing (and very lucrative!) workforce. Only, […]

A woman sits at a coffee shop with a journal open, freewriting is a great way to add personality to your copywriting!

Learn how to add personality to your copywriting, connect with your audience, and increase conversions! Have you ever come across one of those websites that looks great but reads like a phone book? Lots of helpful information, but the copy is dry, bland, and has all the personality of a brick wall. An easy way […]

A group of professionals shake hands at a business meeting. What is conversational copywriting? Learn how to chat with your audience and grow your biz.

What is conversational copywriting? Learn how to write casually to add value, start a conversation, and build your audience. There’s nothing as cozy as nuzzling up to a yummy beverage and chatting with a good friend. As you spill the latest happenings and laugh endlessly, the conversation flows, and minutes pour into hours. What if you […]

A laptop on a bed with a fresh coffee, one of the perks of making a living as a freelance writer.

You’re a passionate writer, daydream about working from home, and want to pursue your passion. How can you turn your dream job into a reality? More importantly, can you make a living as a freelance writer? Turning your writing talent into a lucrative career takes work, I won’t sugar coat it. While the lifestyle and […]

A cover photo of a woman typing at a desk, used for this article about how to write engaging website copy.

Ready to make your brand pop? I’m talkin’ *champagne* bottle poppin’ off the page status! Pour a glass of bubbly and get ready to write engaging website copy that lands customers, increases sales, and articulates your brand voice. When you write well, your business straight up does well. No, I’m not talking about writing academic […]

A flatlay of a notepad, glasses, and keyboard accompanying my business blogging FAQs blog post.

Does a business blog really grow your business? How often should you post? Business blogging is a powerful marketing tool that builds trust with your audience and generates brand awareness. Sounds great, right? Except for that one little manner of figuring out how to actually do it. You have questions and I have answers! In […]

It’s become very normal to see a blog section on a business website. Company blogs are great for a variety of reasons, but, in the long run, is it truly worth it? Starting a company blog specifically for your business website has its fair share of pros and cons — which we’ll examine closely in […]

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