You did it – your business is up and running, and now it’s time to share it with the world. The next step: Launch a blog and watch your business boom! Thousands of brands thrive online with the power of blogging. In this case study, I’m sharing seven business blog examples to help you jumpstart your blogging journey and hightail toward success.
First, what can blogging do for your online biz?
A business blog is a section of your site where you share industry news, trends, information, and helpful topics for your target audience. By blogging regularly (as proven in the upcoming business blog examples) you’ll boost online traffic, establish market authority, and start a conversation with your audience.
In turn, they’ll be more likely to invest in your brand via sales, subscriptions, and sign-ups to your offerings! Fabulous, right?!
So, which content marketing is best? The stats speak for themselves: biz blogging is a home run when done right.
But that’s the kicker: how do you business blog effectively? First, you’ll need to understand what makes a solid blog post.
How-to guides for using products and services commonly offered in your niche.
Informative articles that educate readers on common industry topics.
Interviews/Q&As/Roundups for fostering community, building your blog network, and highlighting prominent figures in your field.
There are many business blog examples and formats, but these are the most common types you’ll come across.
Ok, we’ve gotten the basics covered. So what companies use blogs effectively? Let’s look at the seven best brand blogs dominating the web right now.
HubSpot’s blog covers practically every marketing topic under the sun. Much of its success comes from its long-form content. In 2019, the blog’s top 50 posts averaged 2,569 words. The longer your articles are, the more likely they’ll rank on Google!
The blog also provides lead magnets, free incentives that collect emails for future marketing purposes. This article offers a free marketing plan template.
By leveraging long content and lead magnets, your brand blog can help your website rank online and grow your email list.
Social Media Today breaks up its articles with graphics that present stats, graphs, and other vital findings. After all, nobody wants to read through a giant wall of text!
So, while longer blog posts dominate the search results, keep your content visually appealing with value-rich eye candy. Remember, you want to keep visitors on your blog as long as possible.
Let’s check out beauty business blog examples!
Codex Beauty’s business blog example, the Lab Edit, dives into all things clean beauty. You’ll find how-to articles, industry trends, and informative posts. By publishing relevant content, Codex Beauty attracts those Googling clean beauty-related topics – its target customers!
Like its brand, Codex Beauty’s blog is clean, aesthetic, and well organized with attention-grabbing featured posts. The best company blogs reflect brand personality and guide readers through their websites.
And since the brand is in the clean beauty niche, they build massive credibility by investing in internal research and development, providing information-rich content on the bleeding edge of science and beauty.
Influencer marketing isn’t only for social media – it works with business blogs, too!
True Botanicals is a direct-to-consumer beauty startup that delivers high-quality, non-toxic products. Founded in 2014, the company makes roughly $4M a year. True Botanicals encourages women to take care of themselves and the planet “one product at a time.”
That’s exactly what this business blog example, The Ritual, delivers.
The Ritual features interviews with notable celebrities like Laura Dern and Olivia Wilde. Both actresses discuss their mission to empower women (sound familiar?) and their love for True Botanicals’ products. Starring brand ambassadors on your blog? Sheer marketing genius!
Another of the leading business blog examples that emphasizes brand mission is M. M. LaFleur’s blog, The – M – Dash.
The – M – Dash spotlights professional women of all backgrounds in their “Women of the Week” section. Promoting your brand’s mission through your biz blog is a surefire way to attract your target market!
I also love that they go as far as to personalize their content categories. Many blogs miss out on easy navigation and organization by having missing or overwhelming categories. Not here!
Readers can browse the content most relevant to them, be it “Your Closet,” “Your Brain,” “Your Career,” “Women of the Week,” and “Humans of MM.”
Care/of is a business blog example that understands the power of social proof.
As a vitamin subscription service valued at $225M, the company’s blog focuses on health and wellness but does so without pretension or exclusivity. The blog tackles relatable but complex topics people face daily and delivers them in a personalized, easy-to-read format.
It even features a dietician’s glowing endorsement of the company’s products. Talk about winning skeptics over! But it’s not invasively shoving sales-y content in your face. The marketing content is flawlessly interspersed with valuable, helpful articles.
Take a leaf out of the Care/of blog playbook: Boost your biz’s credibility by showcasing industry experts on your blog and delivering resources for common problems your readers face.
Grammarly’s blog provides tips on how to improve your writing, along with other informative content. The blog is also a lesson in branding 101: make your blog an extension of your product and let it migrate seamlessly across all media channels.
Pastel colors and bubbly illustrations? Check!
More generally, you can instantly tell who the brand’s target customer is by the content shared to the blog: business professionals, second-language English writers, and students.
Now don’t fact-check me on this, because I’m deriving their demographics from the content they’re sharing. I should be close to the target, because blogging 101 means writing content for your target audience, right? Sweet.
Another thing I love about the Grammarly blog is that it isn’t afraid to tackle fun and unusual topics like “10 Ways to Write About Nature That Aren’t Cliche.”
Ready to give business blogging a try? Consider your industry: what unique perspectives can you offer that other brand blogs don’t? What makes your business stand out from the rest?
So, What Makes a Good Company Blog? While these seven brand blogs come from wildly different backgrounds and industries, they share some successful elements.
These business blog examples contain niche-specific, value-rich content that their target audiences actively search for online. At the same time, the blogs balance these informative posts with promotional content.
Our business blog examples also favor longer articles. It’s no secret that Google loves long-form content. Most blog posts should reach at least 500-1,000 words. To hit that sweet spot, aim for content that’s 2,000-2,500 words long.
How else can you position your business blog to succeed like these examples?
After reading about these seven business blog examples, you’ve likely noticed some patterns across industries and blogs. Long form? Yes. Value-rich? You bet. What else do successful business blogs contain?
With these ingredients, you can build a successful biz blog that brings in traffic, new leads, and conversions to your online business. What are you waiting for?
Okay, you’re probably feeling super jazzed about the power of business blogging. That makes two of us!
If you’re feeling overwhelmed, I totally get it. Starting a business blog isn’t easy, especially when you’re also busy running your actual business. But just remember that each of these business blog examples started from nothing, and you can do the same.
Luckily, you don’t have to waste thousands of dollars or spend weeks trying to get your blog off the ground. Check out my blog for more resources on business blogging!
Maybe you already have a biz blog, and you need an expert eye to take it to the next level. I’ve got you, friend! My professional blog consulting service will transform your blog into a mean marketing machine.
If you’re starting from scratch, I’ve compiled a comprehensive beginner’s guide to business blogging.
Download your free guide today to begin building your money-making blog!
Grab your freebie >>> How to Start a Business Blog in 7 Steps!
A business blog is a space to share helpful, relevant content with your target audience. Business blogging is a form of content marketing that leverages blogging to make your blog more visible online. Starting a business blog is a great way to bring in leads to other pages of your site other than your homepage. For example, if you own a dog grooming business, you may struggle as a new business to compete with larger companies. To mitigate that problem, publishing dog grooming blog posts will create more channels and inbound marketing leads to bring in potential customers.
A professional blog is a blog that’s been monetized to make money. Bloggers and businesses can use multiple monetisation methods like affiliate marketing, Google ads, sponsored posts, product reviews, and sell digital products to turn a blog into a full-time occupation, which is why many people start blogs!
There are blogs for everything online, from fishing to mechanics, and beyond. The four most common types of blogs are:
Follow these steps:
Need help writing a badass blog post? Grab your free blogging checklist here!
Business blog formatting should be organized, concise, and easy to read. To make your content digestible and engaging, use these blog formatting tips:
Choose a free WordPress blog, or consider adding a blog section to your business website. Most website themes come with a blog integration for free! Otherwise, Use WordPress.org for a free blog template.
Head to your blog section on your website, start a new post, write the content (be sure to save if auto-save isn’t a function included in your blog), add images and media, edit your content, then hit publish.
The best time of day to publish a blog post is in the morning, between 7-9 a.m., around lunchtime 12-2 p.m., or in the evening from 4-6 p.m. These timeframes are when online users are most actively searching and engaging with blogs.
Businesses that blog consistently will perform the best. Additionally, successful bloggers share high-quality, value-rich content that’s designed to help their target audience and engage their readership. Good blogs understand their target demographic and build a content strategy based on consumer trends and patterns.
Do you have a favorite business blog that you follow? Drop a link in the comments so I can peruse!
Christina Lyon is a coffee-sipping, word-obsessed business blogger, content writer, and blog consultant. She’s on fire for helping creative entrepreneurs and small biz owners build thriving blogs that enhance online visibility and convert to sales. When she’s not reading or writing, she loves to play music and explore the beaches and wild trails along the California coast with her husband Steve and rescue pup, Clio.
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