You did it – your business is up and running, and now it’s time to share it with the world. The next step: Launch a blog and watch your business boom! Thousands of brands thrive online with the power of blogging. In this case study, I’m sharing seven business blog examples to help you jumpstart your blogging journey and hightail toward success.

First, what can blogging do for your online biz?

Why Business Blog?

A business blog is a section of your site where you share industry news, trends, information, and helpful topics for your target audience. By blogging regularly (as proven in the upcoming business blog examples) you’ll boost online traffic, establish market authority, and start a conversation with your audience. 

In turn, they’ll be more likely to invest in your brand via sales, subscriptions, and sign-ups to your offerings! Fabulous, right?!

So, which content marketing is best? The stats speak for themselves: biz blogging is a home run when done right. 

But that’s the kicker: how do you business blog effectively? First, you’ll need to understand what makes a solid blog post.

Business Blog Examples: What do business blogs typically include? 

How-to guides for using products and services commonly offered in your niche. 

• “How to Start a Business Blog”
• “Top 5 Tips for How to Go Vegan”
• “How to Make More Storage on Your Macbook Pro”

Informative articles that educate readers on common industry topics.

• Case studies (like this one!)
• Product reviews (“Best Vegan Skincare Products in 2021”)
• X Fortune 500 Women in Business 

Interviews/Q&As/Roundups for fostering community, building your blog network, and highlighting prominent figures in your field.

• Maria Forleo Weighs In on How To Find Your Voice
• Top Questions for UX Designers: Answered by UX Designers
• Featuring: A 1:1 Chat with (Industry Pro)

There are many business blog examples and formats, but these are the most common types you’ll come across.

Ok, we’ve gotten the basics covered. So what companies use blogs effectively? Let’s look at the seven best brand blogs dominating the web right now.

Top 7 Successful Business Blog Examples

1. HubSpot Blog

https://blog.hubspot.com/

One of our favorite business blog examples is HubSpot, an all-in-one B2B marketing platform. In 2020, the company generated $883M in revenue! 

HubSpot’s blog covers practically every marketing topic under the sun. Much of its success comes from its long-form content. In 2019, the blog’s top 50 posts averaged 2,569 words. The longer your articles are, the more likely they’ll rank on Google!

The blog also provides lead magnets, free incentives that collect emails for future marketing purposes. This article offers a free marketing plan template. 

By leveraging long content and lead magnets, your brand blog can help your website rank online and grow your email list.

2. Social Media Today

https://www.socialmediatoday.com/

Another business blog example is Social Media Today, a B2B resource on the latest marketing news, trends, and best practices. The company’s estimated annual revenue is $14M!

Social Media Today breaks up its articles with graphics that present stats, graphs, and other vital findings. After all, nobody wants to read through a giant wall of text! 

So, while longer blog posts dominate the search results, keep your content visually appealing with value-rich eye candy. Remember, you want to keep visitors on your blog as long as possible.

Let’s check out beauty business blog examples!

3. The Lab Edit by Codex Beauty

https://codexbeauty.com/pages/the-lab-edit

Codex Beauty is a bio-science beauty startup that invests in organic ingredients, plant-based preservatives, and sustainable practices. The company launched in 2018 and now generates $6.5M annually!

Codex Beauty’s business blog example, the Lab Edit, dives into all things clean beauty. You’ll find how-to articles, industry trends, and informative posts. By publishing relevant content, Codex Beauty attracts those Googling clean beauty-related topics – its target customers!

Like its brand, Codex Beauty’s blog is clean, aesthetic, and well organized with attention-grabbing featured posts. The best company blogs reflect brand personality and guide readers through their websites. 

And since the brand is in the clean beauty niche, they build massive credibility by investing in internal research and development, providing information-rich content on the bleeding edge of science and beauty.

4. The Ritual by True Botanicals

Influencer marketing isn’t only for social media – it works with business blogs, too!

True Botanicals is a direct-to-consumer beauty startup that delivers high-quality, non-toxic products. Founded in 2014, the company makes roughly $4M a year. True Botanicals encourages women to take care of themselves and the planet “one product at a time.” 

That’s exactly what this business blog example, The Ritual, delivers.

The Ritual features interviews with notable celebrities like Laura Dern and Olivia Wilde. Both actresses discuss their mission to empower women (sound familiar?) and their love for True Botanicals’ products. Starring brand ambassadors on your blog? Sheer marketing genius!

5. The – M – Dash by M. M. LaFleur

https://mmlafleur.com/mdash

Another of the leading business blog examples that emphasizes brand mission is M. M. LaFleur’s blog, The – M – Dash. 

M. M. LaFleur is an NYC brand that serves professional womenswear. Its mission: to empower working women. Its estimated annual revenue: $72M! 

The – M – Dash spotlights professional women of all backgrounds in their “Women of the Week” section. Promoting your brand’s mission through your biz blog is a surefire way to attract your target market!

I also love that they go as far as to personalize their content categories. Many blogs miss out on easy navigation and organization by having missing or overwhelming categories. Not here! 

Readers can browse the content most relevant to them, be it “Your Closet,” “Your Brain,” “Your Career,” “Women of the Week,” and “Humans of MM.” 

6. Care/of

https://takecareof.com/articles

Care/of is a business blog example that understands the power of social proof.

As a vitamin subscription service valued at $225M, the company’s blog focuses on health and wellness but does so without pretension or exclusivity. The blog tackles relatable but complex topics people face daily and delivers them in a personalized, easy-to-read format.

It even features a dietician’s glowing endorsement of the company’s products. Talk about winning skeptics over! But it’s not invasively shoving sales-y content in your face. The marketing content is flawlessly interspersed with valuable, helpful articles.

Take a leaf out of the Care/of blog playbook: Boost your biz’s credibility by showcasing industry experts on your blog and delivering resources for common problems your readers face.

7. Grammarly Blog

https://www.grammarly.com/blog/

Our final business blog example is Grammarly, a digital writing assistant with 30M+ users and $73M in annual revenue. 

Grammarly’s blog provides tips on how to improve your writing, along with other informative content. The blog is also a lesson in branding 101: make your blog an extension of your product and let it migrate seamlessly across all media channels.

Pastel colors and bubbly illustrations? Check!

More generally, you can instantly tell who the brand’s target customer is by the content shared to the blog: business professionals, second-language English writers, and students.

Now don’t fact-check me on this, because I’m deriving their demographics from the content they’re sharing. I should be close to the target, because blogging 101 means writing content for your target audience, right? Sweet.

Another thing I love about the Grammarly blog is that it isn’t afraid to tackle fun and unusual topics like “10 Ways to Write About Nature That Aren’t Cliche.” 

Ready to give business blogging a try? Consider your industry: what unique perspectives can you offer that other brand blogs don’t? What makes your business stand out from the rest?

Why These Business Blog Examples Work

So, What Makes a Good Company Blog? While these seven brand blogs come from wildly different backgrounds and industries, they share some successful elements. 

These business blog examples contain niche-specific, value-rich content that their target audiences actively search for online. At the same time, the blogs balance these informative posts with promotional content. 

Our business blog examples also favor longer articles. It’s no secret that Google loves long-form content. Most blog posts should reach at least 500-1,000 words. To hit that sweet spot, aim for content that’s 2,000-2,500 words long. 

How else can you position your business blog to succeed like these examples?

What Should a Company Blog Contain?

After reading about these seven business blog examples, you’ve likely noticed some patterns across industries and blogs. Long form? Yes. Value-rich? You bet. What else do successful business blogs contain?

• 5-10 pillar posts. These dense, information-rich articles make up the core of your blog. Pillar posts drive organic traffic looong after they’ve been published – we’re talking years! 
• Unique voice and personality. Your brand is its own special entity, so don’t be afraid to take a fresh perspective and share your brand personality. Bring that same flavor into your blog! The more human and personal your blog voice is, the more people will resonate with your content.
• Target audience. Write with your ideal customer in mind. Go into painstaking detail to define your audience (how they talk, what they like, where they hang out), and you’ll be able to deliver exceptional content to best serve their needs.
• SEO content. If you’re not sure how to use SEO for business, start by using keywords and internal links throughout your articles to make sure the right audience finds your website.

With these ingredients, you can build a successful biz blog that brings in traffic, new leads, and conversions to your online business. What are you waiting for?

Ready to Start a Business Blog?

Okay, you’re probably feeling super jazzed about the power of business blogging. That makes two of us!

If you’re feeling overwhelmed, I totally get it. Starting a business blog isn’t easy, especially when you’re also busy running your actual business. But just remember that each of these business blog examples started from nothing, and you can do the same.

Luckily, you don’t have to waste thousands of dollars or spend weeks trying to get your blog off the ground. Check out my blog for more resources on business blogging!

Maybe you already have a biz blog, and you need an expert eye to take it to the next level. I’ve got you, friend! My professional blog consulting service will transform your blog into a mean marketing machine. 

If you’re starting from scratch, I’ve compiled a comprehensive beginner’s guide to business blogging. 

Download your free guide today to begin building your money-making blog!

Grab your freebie >>> How to Start a Business Blog in 7 Steps!

More Questions About Business Blog Examples? I’ve got answers!

1. What is a blog used for in business?

A business blog is a space to share helpful, relevant content with your target audience. Business blogging is a form of content marketing that leverages blogging to make your blog more visible online. Starting a business blog is a great way to bring in leads to other pages of your site other than your homepage. For example, if you own a dog grooming business, you may struggle as a new business to compete with larger companies. To mitigate that problem, publishing dog grooming blog posts will create more channels and inbound marketing leads to bring in potential customers.

2. What is a professional blog?

A professional blog is a blog that’s been monetized to make money. Bloggers and businesses can use multiple monetisation methods like affiliate marketing, Google ads, sponsored posts, product reviews, and sell digital products to turn a blog into a full-time occupation, which is why many people start blogs!

3. What are 4 common types of blogs?

There are blogs for everything online, from fishing to mechanics, and beyond. The four most common types of blogs are:

• Marketing blogs like Neil Patel and Hubspot
• Fashion blogs like WhoWhatWear
• Travel blogs like Nomadic Matt
• Lifestyle blogs like Wit&Delight

4. How do I write my first blog post?

Follow these steps:

• Tell your brand story, share a little about your brand’s background, beliefs, and mission.
• Decide your brand voice and whether you’ll write conversationally, formal, informal, witty, or serious.
• Break up the content with subheadings, quotes, and bullet lists. 
• Include high-quality images, vidoes, infographics, and engaging content that breaks up the walls of copy.
• Talk directly to the reader to make them feel included.
• Be human. People like reading human words that are personalized and conversational!
• Share links to your social profiles to offer more ways for the reader to connect with you.
• Edit your content in Grammarly.
• End the post with a call-to-action (CTA) that encourages the reader to “Learn more about us” with a link to your About page. Or ask them to get in touch and link to your contact page.

Need help writing a badass blog post? Grab your free blogging checklist here!

5. What is the format of a blog?

Business blog formatting should be organized, concise, and easy to read. To make your content digestible and engaging, use these blog formatting tips:

• Break up content with subheadings
• Keep paragraphs no more than 3-4 sentences
• Make the content between subheadings less than 300 words
• Write between 1k-2k words
• Include images and engaging visual content every 300-500 words to keep the eye naturally moving down the page without strain.
• Include hyperlinks to your internal content (home page, other blog posts, etc.)
• End with a call-to-action (CTA), which is a link to another blog post, product or service page.

6. How do you start a blog for free?

Choose a free WordPress blog, or consider adding a blog section to your business website. Most website themes come with a blog integration for free! Otherwise, Use WordPress.org for a free blog template.

7. How can I publish my blog?

Head to your blog section on your website, start a new post, write the content (be sure to save if auto-save isn’t a function included in your blog), add images and media, edit your content, then hit publish.

8. When should I publish my blog?

The best time of day to publish a blog post is in the morning, between 7-9 a.m., around lunchtime 12-2 p.m., or in the evening from 4-6 p.m. These timeframes are when online users are most actively searching and engaging with blogs.

9. What are some common business blog topics?

• Industry news and trends
• Interviews with experts
• Case studies (like this blog post about business blog examples)
• Exposés and investigative long-form pieces
• How-to articles
• Behind the scenes content
• Product unboxing posts
• Influencer reviews
• Customer stories and experiences
• Weekly roundups of trending topics
• FAQs about your industry

10. What makes a good blog?

Businesses that blog consistently will perform the best. Additionally, successful bloggers share high-quality, value-rich content that’s designed to help their target audience and engage their readership. Good blogs understand their target demographic and build a content strategy based on consumer trends and patterns.

Do you have a favorite business blog that you follow? Drop a link in the comments so I can peruse!